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Google Ads is probably the most popular and traditionally used paid advertising platforms inside a digital marketing strategy today. It is a proven method which has benefitted many companies by strategy for; Reaching the best way to faster. Increasing brand awareness. Remarketing to previous visitors. Track and monitor performance effectively and accurately. Creating greater visibility to your brand and business. There quite a bit of potentials on the market for businesses, especially for local businesses, because as time passes, people near me' searches have risen drastically (with all the advent of smart mobile devices), creating more opportunities for local businesses. With assistance from a Digital Marketing Agency which is specialized in google ad words or elsewhere, so what can a local business do as a way to tap into the vast opportunities provided by Google Ads to produce more leads, traffic, and conversions? Here are a few tips: Ad extensions – Ad extensions are extra components of information which might be added for your advertisement giving additional information about your company to users. Ad extensions normally include such information as contact numbers, reviews, additional links aimed at your website, etc. Your ad extensions needs to be selected as outlined by your specific goals for creating the ad, as well as your partner Google Ads Agency can help you with this. For example, if you need to direct more people to your physical store, you can have location extensions, call-out extensions, etc. Local service ads – This is a somewhat new ad format on Google Ads, that is specially designed for local businesses that offer a specific service. These ads have excellent performance since they're very highly relevant to the search. An added advantage of local service ads is that they give the business more prominence on Google Maps and will also be displayed on 'near me' searches. Google product listings – Let your customers and other shoppers determine what products you've in stock with Google product listings. Customer reviews – Using your customer reviews on your website is a good way of increasing conversion rates, given that they are placed well and therefore are positive reviews. How do you know which reviews could have a positive reaction in your customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones should be displayed on the website. Testing keywords – Run ads with different keywords to see which ones will convert well. The best-performing keywords may then be used on your SEO purposes. Use local terms for keywords – Using local terms for keywords and also the copy can be very appealing to shoppers and make a sense of pride inside your local community. In addition, using local landmarks and locations could be beneficial to you too. Google's My Business page – This feature is free for business users and makes it simplallows you for people to find information about your company. This may include telephone numbers, addresses, product types, opening hours, etc, at the same time as customer reviews. Negative keywords – Negative keywords can drain your financial allowance, and not really get you any leads. Having a set of negative keywords is a good strategy for avoiding unwanted traffic that's irrelevant to your business, and will not allow you to get any sales. Optimised landing pages – More often than not, an advertisement will lead a customer to a business website's Home page and following that the user is expected to navigate your website on their own and find the products they are interested in. Most users have fed up before too long and abandon their intent to acquire anything. The solution because of this is to have dedicated landing pages to your ad campaigns so that the consumer is directed to the merchandise or information they may be interested in. Remarketing ads – Remarketing to people people who have already visited your site previously is a superb way of increasing conversions since these are people who had or have the interest to buy your products.